Start off by explaining Geoloqi?
Amber Case: Geoloqi is a location based platform. We have a whole real-time location solution using the native GSP off of your iPhone or
Android, and we have SDKs, which make it really easy for developers or enterprise customers to drop it into an existing app or build a new app around it. The main thing is it takes care of all the things that are really obnoxious to deal with with location.
We offer storage of raw location data, that allows it to be queried, and gives it back to you in the form of real-time location-based analytics. The SDKs allow you to run background GPS without draining the battery significantly, and also allow you to set geofences and geotriggers.
Explain what geofencing is?
Case: Say you have a house and you draw a virtual geofence around it. It's completely invisible, it's like an invisible button and when their phone detects them as crossing the perimeter of that geofence, you can have something happen. So there's a geofence around my house, and when I go inside the geofence, it automatically turns the lights on, and when I leave, the lights turn off. The idea is that instead of having a physical button you press, the boundary is invisible, and you can do all sorts of things with it. So you can say if I'm not at the geofence defined as work by 9am, automatically text message my boss that I'm going to be late. You can set up these triggers on reality. You could put a geofence around a store with your shopping list, and when you get to the store, you get your shopping list.
