We already know Facebook is harder to resist than cigarettes and alcohol. So it's not all that surprising that Facebook is enjoyable. Cocaine is enjoyable! But like an addictive drug, the results suggest the social network might have a sinister effect: Facebook makes you think you're being productive when really you're probably just telling everyone how delicious your lunch was and discovering that your best friend's cousin's baby just ate squash.
That's why perhaps it's important to keep in mind what Harvard's Daniel Gulati said: over time, Facebook is making us miserable. Everyone is a shiny happy person on Facebook. Very few people share their insecurities, misgivings, evenings spent alone in the fetal position. And if you experience any of that you might feel very much alone if your visiting Facebook often. In which case maybe consider playing your favorite instrument, hanging out with your kids, working on that novel, or doing something else that leads to actual flow. [Cyberpsychology, Behavior, and Social Networking]
