Geert Hofstede’s Cultural Dimensions
National cultures can be described according to the analysis of Geert Hofstede. These ideas were first based on a large research project into national culture differences across subsidiaries of a multinational corporation (IBM) in 64 countries. Subsequent studies by others covered students in 23 countries, elites in 19 countries, commercial airline pilots in 23 countries, up-market consumers in 15 countries, and civil service managers in 14 countries. Together these studies identified and validated four independent dimensions of national culture differences, with a fifth dimension added later.
If you follow the links below you will find a map of the world for each cultural dimension, which enables you to quickly see how similar or different countries or regions are.
• Power Distance
• Individualism
• Masculinity
• Uncertainty Avoidance
• Long-Term Orientation
