Two months ago <a href="http://www.guardian.co.uk/media/pda/2010/sep/27/free-online-content" title=" I wrote a blog">I wrote a blog</a> on "media gurus" who charge hefty fees for promoting "free" as a business model. The blog drew some pretty angry responses, <a href="http://www.guardian.co.uk/technology/blog/2010/oct/05/free-online-content-cory-doctorow" title="with a Guardian colleague posting a response">with Guardian contributor Cory Doctorow posting a response</a>, accusing me of not understanding how giving work away for free works as a promotional tool. I'd like to address some of the points he and other critics made.
