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The peak–end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak (i.e., its most intense point) and at its end, rather than based on the total sum or average of every moment of ...
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The <b>peak–end rule</b> is a <a href="/wiki/Psychological_heuristic" class="mw-redirect" title="Psychological heuristic">psychological heuristic</a> in which people judge an <a href="/wiki/Experience" title="Experience">experience</a> largely based on how they felt at its peak (i.e., its most intense point) and at its end, rather than based on the total sum or average of every moment of the experience. |
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