<p>The framework looks at the following four aspects of human experience.</p>
<ul>
<li>Physio-Pleasure: This is to do with the body -- pleasures derived from the senses. In the context of products physio-pleasure would cover, for example, tactile and olfactory properties.</li>
<li>Socio-Pleasure: This is the enjoyment derived from relationships with others. Products may confer, for example, social status or identity or may play a role in social situations.</li>
<li>Psycho-Pleasure: This type of pleasure pertains to people's cognitive and emotional reactions -- including their reactions to products.</li>
<li>Ideo-Pleasure: This concerns people's values. In the context of products, this might relate to, for example, the aesthetics of a product and the values that the product embodies.</li>
</ul>
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