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In 1954, Darrell Huff wrote a neat little book called Ho... Statistics, a how-to guide for marketers to mislead and ... into believing just about anything with the right graphi... well-placed stat. Computationally speaking, we’ve come... 1954, but i
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In 1954, Darrell Huff wrote a neat little book called How To Lie With Statistics, a how-to guide for marketers to mislead and manipulate people into believing just about anything with the right graphic and the well-placed stat. Computationally speaking, we’ve come a long way since 1954, but in one important way nothing has changed. There’s enormous opportunity for manipulation in big data, and we need to remain skeptical and vigilant. |
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