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The Open Graph protocol enables you to integrate your we... social graph. It is currently designed for web pages rep... of real-world things — things like movies, sports team... restaurants. Once your pages become objects in the graph...
Open Graph

Open Graph protocol - Facebook Developers
http://developers.facebook.com/docs/opengraph#types

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The Open Graph protocol enables you to integrate your web pages into the social graph. It is currently designed for web pages representing profiles of real-world things — things like movies, sports teams, celebrities, and restaurants. Once your pages become objects in the graph, users can establish connections to your pages as they do with Facebook Pages. Based on the structured data you provide via the Open Graph protocol, your pages show up richly across Facebook: in user profiles, within search results and in News Feed.

Open Graph protocol

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<p>The Open Graph protocol enables you to integrate your web pages into the social graph. <!-- Facebook uses the Open Graph protocol to enable integration of any web pages into our map of the graph. --> It is currently designed for web pages representing profiles of real-world things &#x2014; things like movies, sports teams, celebrities, and restaurants. Once your pages become objects in the graph, users can establish connections to your pages as they do with <a href="http://www.facebook.com/advertising/?pages">Facebook Pages</a>. Based on the structured data you provide via the Open Graph protocol, your pages show up richly across Facebook: in user profiles, within search results and in News Feed.</p> <p><img src="/images/devsite/open-graph.png" alt="Open Graph protocol"></p>