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American culture worships creativity, but mostly in the ... people really don't like new ideas that sound entirely n... the experts that often have to approve them. The trick i... new ideas as old ideas—to make your creativity seem, w... creative.

Why Experts Reject Creativity - The Atlantic
http://www.theatlantic.com/business/archive/2014/10/why-new-ideas-fail/381275/2/

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American culture worships creativity, but mostly in the abstract. Most people really don't like new ideas that sound entirely new, particularly the experts that often have to approve them. The trick is learning to frame new ideas as old ideas—to make your creativity seem, well, not quite so creative.

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American culture worships creativity, but mostly in the abstract. Most people really don't like new ideas that sound entirely new, particularly the experts that often have to approve them. The trick is learning to frame new ideas as old ideas—to make your creativity seem, well, not quite so creative.