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Sometimes, it is desirable to annotate content with specific machine-readable labels, e.g. to allow generic scripts t... that are customised to the page, or to enable content fr... cooperating authors to be processed by a single script i...
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5 Microdata — HTML 5
http://www.whatwg.org/specs/web-apps/current-work/multipage/microdata.html#mi...

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Sometimes, it is desirable to annotate content with specific machine-readable labels, e.g. to allow generic scripts to provide services that are customised to the page, or to enable content from a variety of cooperating authors to be processed by a single script in a consistent manner.

For this purpose, authors can use the microdata features described in this section.

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<p>Sometimes, it is desirable to annotate content with specific machine-readable labels, e.g. to allow generic scripts to provide services that are customised to the page, or to enable content from a variety of cooperating authors to be processed by a single script in a consistent manner.</p> <p>For this purpose, authors can use the microdata features described in this section.</p>