Alan Dix Snip!t: How not to use Twitter: HabitatUK as a case study

Snip!t from collection of Alan Dix

Snip summary	Habitat is a trendy furniture store, set up by Terence C... for those who’ve never been to the UK its like a sligh... version of Ikea. @HabitatUK turned up on Twitter a coupl... decided to use trending topic #hashtags at the start of ... noticed. Th How not to use Twitter: HabitatUK as a case study http://www.socialmediatoday.com/SMC/103334

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Habitat is a trendy furniture store, set up by Terence Conran in the 1970s, for those who’ve never been to the UK its like a slightly more upmarket version of Ikea. @HabitatUK turned up on Twitter a couple of days ago, and decided to use trending topic #hashtags at the start of their tweets to get noticed. They used ones that had absolutely nothing to do with furniture, decorating, or shopping, but obviously the top hashtags for Thursday evening AEST such as #iPhone #mms #Apple and even Australia’s Masterchef contestant who got voted off #Poh.

HTML	<a title="Habitat website" href="http://www.habitat.co.uk/pws/Home.ice" target="_blank">Habitat</a> is a trendy furniture store, set up by Terence Conran in the 1970s, for those who’ve never been to the UK its like a slightly more upmarket version of Ikea. <a title="Habitat on Twitter" href="http://twitter.com/habitatuk" target="_blank">@HabitatUK</a> turned up on Twitter a couple of days ago, and decided to use trending topic #hashtags at the start of their tweets to get noticed. They used ones that had absolutely nothing to do with furniture, decorating, or shopping, but obviously the top hashtags for Thursday evening AEST such as #iPhone #mms #Apple and even Australia’s Masterchef contestant who got voted off #Poh.

HTML

<a title="Habitat website" href="http://www.habitat.co.uk/pws/Home.ice" target="_blank">Habitat</a> is a trendy furniture store, set up by Terence Conran in the 1970s, for those who’ve never been to the UK its like a slightly more upmarket version of Ikea. <a title="Habitat on Twitter" href="http://twitter.com/habitatuk" target="_blank">@HabitatUK</a> turned up on Twitter a couple of days ago, and decided to use trending topic #hashtags at the start of their tweets to get noticed. They used ones that had absolutely nothing to do with furniture, decorating, or shopping, but obviously the top hashtags for Thursday evening AEST such as #iPhone #mms #Apple and even Australia’s Masterchef contestant who got voted off #Poh.

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