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For the last couple of years, sales of Android-based smartphones have been smoking every other kind of smartphone, including the iPhone.
Android phones now account for nearly 75% of the global smartphone market. The next closest competitor is iPhones, which have about 15% of the market.
In the U.S., Android is clubbing iPhone 53% to 34%.
Given such a disparity in phone sales and usage, you would think that things people do with smartphones--smartphone-based activities--would be equally dominated by Android.
But they aren't.
They're not even equal.
In fact, iPhone users completely dominate Internet-based smartphone activities.
A recent survey of mobile web usage found that a staggering 60% of mobile web visits came from iOS devices, while only 20% came from Android.
A study IBM did of Black Friday online sales showed much the same thing--except that it was even more skewed.
iOS (iPads and iPhones) accounted for nearly 20% of Black Friday sales.
Android devices, meanwhile, accounted for only 5.5%.
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<p>For the last couple of years, sales of <a href="http://www.businessinsider.com/mobile-market-share-2012-11">Android-based smartphones have been smoking every other kind of smartphone, including the iPhone</a>.</p> <p><a href="http://www.businessinsider.com/blackboard/android" class="hidden_link">Android</a> phones now account for nearly 75% of the global smartphone market. The next closest competitor is iPhones, which have about 15% of the market.</p> <p>In the U.S., Android is clubbing <a href="http://www.businessinsider.com/blackboard/iphone" class="hidden_link">iPhone</a> 53% to 34%.</p> <p>Given such a disparity in phone sales and usage, you would think that things people do with smartphones--smartphone-based activities--would be equally dominated by Android.</p> <p>But they aren't.</p> <p>They're not even equal.</p> <p>In fact, iPhone users completely dominate Internet-based smartphone activities.</p> <p>A recent survey of mobile web usage found that <a href="http://www.businessinsider.com/apple-android-mobile-web-usage-2012-6">a staggering 60% of mobile web visits came from iOS devices, while only 20% came from Android</a>.</p> <p>A study <a href="http://www.businessinsider.com/blackboard/ibm" class="hidden_link">IBM</a> did of Black Friday online sales showed much the same thing--except that it was even more skewed.</p> <p>iOS (iPads and iPhones) <a href="http://www.businessinsider.com/ipad-market-share-2012-11">accounted for nearly 20% of Black Friday sales.</a></p> <p>Android devices, meanwhile, accounted for only 5.5%.</p> |
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