Snip!t channels - Alan Dix

Diffusion of Innovations is a theory that seeks to expla... what rate new ideas and technology spread through cultur... a professor of rural sociology, popularized the theory i... Diffusion of Innovations. He said diffusion is the proce... innovation

Everett M. Rogers is widely known as the inventor of the... Innovation” theory from his research on how farmers ad... innovations. After pursuing a degree in agriculture, Rog... in Sociology and Statistics at Iowa State University (19...
Rogers revi

Rogers' bell curve
The technology adoption lifecycle model describes the ad ...
The demographic and psychological (or "psychographic") p ...
The report summarised the categories as:
... , had small farms and capital, oldest and least educated